Salon Membership Coaching

With over 10 years in the salon, and marketing industry, Emma and Matthew Hellier have created a salon business that now, requires hardly any of their time to run - which they do mostly from the other side of the world.

Learn exactly what a blowdry club is, and importantly; what it is not. You will be introduced and guided through the pros and cons of different memberships, helping you to understand the best one for your business.

When starting their own salon membership, BLOCS creators and salon owners, tried and tested every different way to manage their club. Learn from their experience, good and bad, from their mistakes and successes in growing their club.

Setting the right price, structuring your club and setting firm ground rules from the start, could mean success or failure for any salon membership. This lesson will guide you through selecting the right club for your salon.

Not only will your team be responsible for servicing the members but, they are your front line of sales and marketing. Invite your team to this coaching session and learn how to up-sell, promote and handle the day to day running of a membership, effectively.

Starting a club is very different to launching a club; learn to hit the ground running by following a set build procedure. Salons which followed this same procedure went on to run a successful memberships, and those that didn't - didn't. Follow along step by step.

Promoting and marketing your salon & membership can be part parcel - we show you a mixture of methods for ongoing marketing, to keep new clients swarming through your salon doors. This lesson covers a walk through of the 12 month plan.

Vital to any successful salon & membership, create even more loyalty through events. Learn how to communicate effectively with your members, create engaging and exciting itineraries which helps promote up-selling and cross service conversions.

No course is complete without a course overview, highlights of the most important elements, takeaways and specific actions to complete now. You are encouraged to return to this lesson whenever you need guidance.